Consulting, Culture, Cognition, Assessment, Research, and Media Production

Right-sizing UX research




Good research is about knowing which questions to ask, when to ask them, and how to answer them.

In this presentation, Brock Dubbels, UXPA-MN board member and from Senior Omnichannel Rsearcher at American Family Insurance will present on the role of UX research when framing up your apps and webpages to reduce the unknowns and build a solid foundation of data to build the right experience in the the most effective way. 

You will learn about generative, formative and summative assessments and methods for data collection and the creation of a style guide. 

The presenter will present a case study on how UX research was gathered to inform the style guide for a customer facing insurance company website for desktop and their mobile site. 



brock brainBrock Dubbels, Phd has over 15 years of experience in User Research with usability testing, user-centered design, and customer experience principles. He Is currently an Senior UX Researcher at American Family Insurance.


6:30 pm to 7:00 pm – Networking with Food & Beverages 

7:00 pm to 8:00 pm – Presentation, Q&A

Sponsor and Location: 

Celarity, Southtown Office Park8120 Penn Ave S.,  Bloomington, MN 5543, First Floor Conf. Room 135 & 145

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Sign up at UXPA-MN — link

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