The Evolution of Insights at Riot Games

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Brandon discusses the embedded model of Riot Games research, including some of the evolutionary steps, such as the Center of Excellence Model. Riot’s Insights team has grown from a disparate collection of 23 Rioters spread across small service teams, to a 70+ Rioters unified within an Insights discipline that’s involved in all aspects of product development.

Brandon Hsiung

Bio:Brandon Hsiung leads the Insights Discipline at Riot Games, the studio behind League of brandinhsiung-920x1152
Legends.Insights is a 70+ Rioter team with the mission of wrestling large amounts of information and translating user experiences into actionable insight and machine-driven product experiences. Insights uses a wide variety of tools across Analytics, Data Science, Strategy and Research to solve problems and develop products for everything from Game Design to Organizational Design. Prior to seeing the gaming light and working at Riot, Brandon was lost for 8 years in the wilderness of strategy consulting and financial services.

Join us at the next GURsig, submit a talk!

Game User Research Summit 2017 call for papers

Learn more about Game User Research Special interest Group (GURsig):

About the Game User Research sig at IGDA

Jakob Nielson says:

The Games User Research Summit was a great conference

 

 

 

 

Live Test Experience on Rainbow Six Siege

Olivier Guedon
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In order to insure the best user experience for Rainbow Six: Siege, the Montreal User Research Lab had to re think the way they tested the game, bringing playtests and analytics to a whole new level: the live test experience.
Using their knowledge and experience on the Rainbow Six Siege production, the speakers will:
• Present succinctly the Rainbow Six franchise and its history
• Describe user research challenges of a multiplayer focused game
• Discuss the limitations of classic user tests
• Introduce live tests – Closed Alpha, Closed Beta, and Open Beta
o The impacts on the user research, analytics, and production pipelines
o The impacts on reporting and how user research analytics helped improve the game
• Show the changes in terms of communication to all parties
• Give insights on the first months post launch, and potentially how post launch data is or can be used as live test data.

Olivier Guedon

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Olivier Guédon is a Game Intelligence Analyst with Ubisoft’s Montreal User Research Lab. His experience in the video game industry started at Ubisoft Montreal in 2007 in information risk managementfor the production teams of brands like Assassin’s Creed or Far Cry. He went to risk analytics to come back to Ubisoft at the User Research Lab in 2014 to lead the analytics efforts for the Rainbow Six Siege production.

Join us at the next GURsig, submit a talk!

Game User Research Summit 2017 call for papers

Learn more about Game User Research Special interest Group (GURsig):

About the Game User Research sig at IGDA

 

Jakob Nielson says:

The Games User Research Summit was a great conference

with many insightful talks by top professionals.

According to Jakob Nielson, of Nielson Norman Group, Nick Yee provided the best (but very data-dense) presentation at GamesUR.

Gamers are not a monolithic group; gaming preferences and motivationsNickYee among gamers in important ways. Using survey data from over 140,000 gamers worldwide, we used factor analysis to develop an empirical framework of gaming motivations and a validated tool to measure those motivations. We’ll present the gaming motivations we identified, how they are related to each other and group together in 3 high-level clusters, how they vary by gender and age, and how they correlate with personality traits. This is a data-driven talk where we focus on the surprising findings that emerged from the large data set.

Watch the the GURsig presentation by Nick Yee:

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Join us at the next GURsig, submit a talk!

Game User Research Summit 2017 call for papers

Learn more about Game User Research Special interest Group (GURsig):

About the Game User Research sig at IGDA

 

Jakob Nielson says:

The Games User Research Summit was a great conference

with many insightful talks by top professionals.

 

Nick Yee

Nick Yee is the co-founder and analytics lead of Quantic Foundry. For over a decade, he has conducted research on the psychology of gaming and virtual worlds using a wide variety of methods. At Stanford University, he used immersive virtual reality to explore how avatars can change the way people think and behave. At the Palo Alto Research Center (PARC), he applied social network analysis and predictive analytics to examine large-scale World of Warcraft data. He was also a senior research scientist in Ubisoft’s Gamer Behavior Research group. He is the author of “The Proteus Paradox”.